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Automated Product Research and Scoping Workflow System

We developed an automation system that transforms manual product research and scoping into a seamless, data-driven workflow. By integrating Asana, SEMrush, and Google Workspace APIs, the system automatically collects market data, creates analysis sheets, and updates project statuses saving hours of manual effort for product research teams.

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Summary :

We have built a workflow automation system that eliminates repetitive steps in product research and scoping. The platform automatically fetches keyword data, populates financial calculations in Google Sheets, and synchronizes task updates in Asana. It enables teams to handle large product volumes efficiently while maintaining accuracy and visibility across all research operations.

Problem

Problem

Objectives

  • Automate Product Research

    Fetch and populate product data automatically.

  • Eliminate Manual Workflows

    Reduce repetitive data entry and validation tasks.

  • Integrate Tools Seamlessly

    Connect Asana, Google Sheets, and SEMrush into one system.

  • Maintain Data Accuracy

    Ensure consistent calculations for revenue and ROI metrics.

  • Improve Efficiency

    Scale product analysis operations across multiple markets.

Challenges

  • Standardizing templates across product categories.
  • Handling data synchronization between multiple APIs.
  • Managing calculation dependencies in Google Sheets.
  • Building a reliable error-handling and reporting system. 

Solution

  • We built an automated workflow system that manages the full product scoping process from keyword analysis to financial projections.
  • The system retrieves data from SEMrush, generates new Google Sheet templates, fills in product-specific metrics, and updates Asana task statuses automatically.
  • It ensures complete visibility into project progress, improves data integrity, and allows analysts to focus on strategic decision-making instead of manual updates.

Architecture

Data Retrieval
Fetch product keywords and metrics from SEMrush.
Sheet Generation
Duplicate and customize Google Sheet templates for each product.
Data Population
Auto-fill pricing, volume, and ROI calculations.
Task Update
Sync status and metrics to Asana for tracking.
Reporting
Generate process summaries and audit logs automatically.

Results & Impact

Reduced manual processing time by 90% across research tasks

Automated keyword and performance data collection

Ensured accurate financial modeling in every product sheet

Improved team productivity and strategic focus

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